

Tracy Johnston
Senior Consultant | Marlborough, New Zealand
Tracy is a qualified marketer, experienced destination manager and organisational leader with 30 years’ experience working in destination marketing and management roles both in New Zealand and offshore. Tracy has an in-depth knowledge of the drivers of the visitor economy and experience in leading the development of regional destination management and marketing plans.
Based in Marlborough, Tracy works with TRC on projects that deliver practical destination planning outcomes for communities, regions and nations.
Tracy is an experienced facilitator who respectfully navigates across diverse stakeholder groups to establish unity through the areas of common agenda and outcomes of success.
Strengths
- Effective stakeholder consultation and workshop facilitation and engaging presenter
- Tourism business mentoring, capability building and experience design and development
- Experienced organisation leader and Independent Director
Project Highlights
STRATEGIC TOURISM PLANNING
- Vanuatu Tourism Marketing Strategy 2025-2027
- Republic of Marshall Islands High Level Tourism Policy and Sustainable Development Strategy 2025-2030
- Qualmark NZ sustainable pricing and packaging regional workshops 2022/2023
- Trust Tairawhiti Tourism business capability and strategic planning 2018-2020